15 Feb You need visual content. Here’s why.
Does your online marketing strategy include visual content?
It definitely should. Images grab our attention more quickly and effectively than text only.
We know content is king, and valuable content is what we should be providing to our audience. But imagine your Twitter or Facebook newsfeed fully packed with very useful information, but no images at all! Just interesting content, in the form of text. A continuous flood of words and sentences. We’d have a lot to read and learn, but it would be so much more boring…
And most important: how could anyone’s content stand out among the rest?
Remember what your own reactions are when scrolling down the newsfeed. What draws your attention the most?
You probably know the answer:
So, you should give visual content the same importance as the content itself. In some cases, even more. It depends on the type of product or service you’re promoting and it also depends on the particular social network. Think about Pinterest or Instagram for example… images run the show!
So when you create content for your social media, your blog, your newsletter, you should always remember to add some visuals.
There are many useful tools which will help you create compelling images to share, and some of them are very user-friendly.
Canva, for example. It’s a free web-based platform, very intuitive and with plenty of helpful features. It helps you create and edit images and infographics, either to share with your audience on the web or to print.
You can customize the format of your image according to your needs or just pick one of the many ready formats. You just choose, for instance, the “Facebook post format” and it will immediately adjust the size to the requirements of that social platform. It does the same for every social platform and many other uses. You just say where that image will be used, and it will immediately set it up with the correct size. This is cool, isn’t it?
Another easy to use web-based tool is Pic-Monkey. Give them a try.
Videos are important as well.
Even short ones. In this article, Social Media Examiner gives some useful tips on how to integrate videos into your social media strategy.
People are always in a hurry, so we need to find a way to get their attention quickly. And when we get them interested, then we need to deliver valuable content.
So keep in mind:
• visual content will help you stand out and get your audience’s attention
• valuable content will help you create and nurture your connections
They are equally important and must be included in your strategy.
Are you already using images or videos in your online marketing? If not, are you ready to give them a try?
Please let me know in the comments below.