01 Dec My top three tips to write a powerful LinkedIn profile
Taking your time to craft a powerful LinkedIn profile is essential.
LinkedIn is one of my favourite Social Networks. Since I started my business I’ve been getting to know it better, making very interesting connections and new friends too.
If you are an entrepreneur, well… a showcase on LinkedIn is a must and your profile is the “first impression” your potential clients get. It shouldn’t be just a resumé. It’s a great chance for you to craft your message and meet ideal clients (more about working with ideal clients here).
If I had to summarize three tips to write a powerful LinkedIn profile, they would be:
A PROFILE PICTURE
Don’t forget to upload your photo. Social Networks, as the name suggests, are social. They were created to socialize, to get to know each other, it’s primarily a person-to-person relationship. Even when business is involved, people want to know who’s behind it. I simply ignore connection requests from profiles without an image. LinkedIn is a professional network so a professional headshot would be best. Anyway, it depends on the field you are in. In all cases, it should be appropriate and chosen with common sense.
It’s the title LinkedIn shows when it suggests to you who you might know. By default, LinkedIn populates it with your current job title and employer. But you can change it. I’ll add… you should change it. A lot of times people will decide to connect with you or not based on what they read in the headline next to your name. Not everyone has the time to visit your entire profile. It’s like a very short bio, 120 characters. You should be able to let people know who you are, what you do, who you help. Try to insert your keywords in your title, very useful to be found in advanced searches.
It’s extremely important. Here you have the opportunity to catch your potential client’s attention. Don’t leave it blank. Explain what you do, why you do it, how you can help them and most important: how they can benefit from working with you.
Avoid a big block of text. It should be easy to read. Possibly, break it up into paragraphs (two or three) using lists, bullet points and symbols. In this great post from Donna Serdula, you can find brilliant solutions to spice up your Linkedin profile. Don’t forget to add keywords and a CTA or contact information.
You can consider it as a website’s welcome page. If people, after seeing your picture and headline, are intrigued and decide to visit your profile, your summary will be the first thing they read. So, take advantage of it.
LinkedIn offers you more chances to showcase who you are in various sections:
EXPERIENCE: list the most important ones, the ones that you think are most relevant to what you’re offering now. It’s not necessary to list every single job you had.
ADD LINKS OR MULTIMEDIA FILES: they can be visuals, photos, PDF files, videos, links to your website or blog.
CONTACT INFORMATION: make it easy for people to find a way to connect with you – make sure you fill out the relevant section.
RECOMMENDATIONS: ask your clients or your previous employers.
Anyway, PICTURE, HEADLINE and SUMMARY are the areas you should be primarily spending time on. They must be effective and eye-catching. They are going to grab or reject your potential clients’ attention.
So, take your time and start creating… and please remember nothing’s set in stone. You can tweak your profile whenever you wish to.
Do you have more suggestions to create an effective LinkedIn profile? Please share them here below, I’d love to know them.