What do I post today? - Antonella Cafaro - Assistente Virtuale
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what do I post today? AC Virtually

What do I post today?

Have you ever logged into one of your social media profiles and stared at your screen thinking:

well… what do I post today?


Without a plan, a strategy, even a simple one, this can happen, very often!

Anyone wishing to be active and consistent on social media needs some strategy to keep up and not feel overwhelmed.

I know how time-consuming and overwhelming it can be… I’m always on the lookout for interesting information to share on social media profiles for my clients and me.

My solution

I’ve found a great combination of three tools:

  1. News aggregator
  2. Editorial calendar
  3. Social media management dashboard

This combination offers the ability to stay on track and be consistent without running the risk of getting lost in “information overload” and without spending too much time.

The tools


  • If you don’t have a Feedly account, I highly suggest you create one (I’m sure you’ll thank me for that). It’s very simple. It’s a news aggregator, and it will help you create a personalized newsfeed based on your interests. You set up the categories and add the blogs you wish to follow using their search feature or adding them manually. From then on, whenever you log into your account, it will display the unread articles from your chosen blogs. You won’t need to spend time visiting all those websites to search for new content because it will all be shown directly in your Feedly newsfeed, sorted by category (the ones you set up before).
  • Find an editorial calendar template, a sort of publishing calendar. You’ll find many options available online: Hubspot, Coschedule, Hootsuite, to name just a few. Or you can create your own, a simple spreadsheet will do the job. A publishing calendar helps you plan your process and create the right mix of your owned, curated and promotional content – in less time! You can read more about how I manage my editorial calendar here.
  • A social media management dashboard like Buffer or Hootsuite, for example, will allow you to schedule posts in advance. Remember, you shouldn’t automate everything, or you run the risk of losing that personal touch. But scheduling posts in advance will leave you more time to interact personally and have “real conversations” with your followers, fans and friends.

How I use them

Here’s how I use them and my tips for you:

  1. Decide which social networks you wish to publish to, and what type of content you want to share (informative, motivational or inspirational content, promotions, funny quotes, personal stuff, etc…)
  2. Fill out your calendar assigning each category to a specific time and date (i.e.motivation on Monday morning and Friday afternoon, informative on Tuesday and Thursday mornings, promotions on Wednesday, funny on Saturday… and so on…)
  3. Now check your Feedly account. Browse through the categories. What does your publishing calendar require on Monday? Motivation? Good, open your Feedly “Motivation” folder and see what’s new. It will show the unread articles from the blogs you added to the Motivation folder. You can read excerpts from the articles or choose to be redirected to the original article (on the original website/blog).
  4. Just pick the articles’ links and save them to your publishing calendar. Do this with all your categories. Now that your publishing calendar is complete, you can start to schedule your posts.
  5. Log into your Buffer (or other) account to schedule them. For Facebook, I use their internal scheduler tool. For Twitter, you can also log into TweetDeck to schedule your Tweets. In any case, just keep your publishing calendar open, pick the links, add your comments and schedule.

Once you have set up the system, finding relevant content and scheduling will become a breeze. You will soon realize how much time you’re saving. No more staring at your screen thinking: so… what do I post today?

I encourage you to implement these tips today!

Just try it and let me know how it goes in the comments below.

Should you need any assistance to set up this procedure, please get in touch, I’ll be happy to help.

Antonella Cafaro

Mi occupo di assistenza virtuale e aiuto professioniste e imprenditrici a risparmiare tempo, crescere e raggiungere i loro obiettivi godendosi la loro attività mentre io mi occupo del resto. Virtual Assistant. I help online entrepreneurs save time, implement their plans, lighten their workload and be more productive.

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