Social Media. "A few good ones" applies here too.
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social media pochi ma buoni

Social media. “A few good ones” applies here too.

 I am sure you have been explained a million times how important it is for your business to be on social media.

Social media marketing is one of the priorities in any online business. It can never be neglected. Social profiles need to be regularly updated and stay “alive”. What do I mean by that?

Well, if I land on your Facebook page and I see the last post dates back to 8 months ago…what is the point of being on that social network?
So, if you have been told you have to be on each and every single social platform, I encourage you to stop and think for a moment.

Creating new social profiles is very easy and not time-consuming at all. The problem is to keep them all active and, above all, to interact with users and followers on all of them.

If you are using social media to promote your business, keep in mind that social media are indeed…social! People use them to “meet and interact”. A page that is never updated it is the same as not having a page at all. Totally pointless.

My advice is to choose no more than two, three social channels and manage those only.


You can always add another one later. But remember that you need to create a strategy for each one of them. And once it is all set up, you need to keep them active, with commitment and consistency. I guarantee that one or two only can be extremely time-consuming.

Choose what kind of audience you want to target, on what social channels you think you will meet it and address all of your energy and resources towards those platforms only.

Nothing will prevent you from opening other profiles elsewhere in the future. But in the meantime, start to learn how to make the most out of those you already have.
For example, I love Facebook and LinkedIn. I used Twitter for a while in the past, but I never really got into “tweeting”. Instagram and Pinterest are waiting for me to take care of them, but for the moment I have decided to turn my attention elsewhere.

Most of my clients are LinkedIn and Facebook connections, created especially in Facebook groups. A Facebook page is, without doubt, very useful. Together with your website is the way you present your business to the world. But it is the relationships that make all the difference. And to establish solid relationships, it is not enough to just post something on the page every now and then.

You need to interact. Actively.

You need to get to know people, chat, provide useful information. This way, you will present yourself as a trustworthy and professional person, highly skilled in that particular topic. Building trust and connection is the basis for possible future collaborations.

It is called the “know, how and trust” process. People need to get to know you first, then they begin to like you and they will end up trusting you. And maybe, one day, they might even become clients or recommend you to other potential clients.

Do you now see why social media deserve your full attention? Are you devoting a great deal of commitment to this essential communication channel?

I would love to hear what you think. Please comment here below.

Antonella Cafaro

Mi occupo di assistenza virtuale e aiuto professioniste e imprenditrici a risparmiare tempo, crescere e raggiungere i loro obiettivi godendosi la loro attività mentre io mi occupo del resto. Virtual Assistant. I help online entrepreneurs save time, implement their plans, lighten their workload and be more productive.

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