02 Mar Outsourcing social media while keeping your own tone and voice
Your presence on social media is essential.
Unfortunately, it is also one of the most time-consuming tasks required by your business. We all know we need to be on social media, and more important, we need to keep our profiles updated and active on a regular basis, to increase our online visibility, become known as the expert in our field and network with more friends and followers (who could also become clients).
It’s a very important aspect, that’s why the decision to delegate social media management to a VA is an important one. It will allow you to save so much time that you can devote to the core aspects of your business. BUT it’s essential to choose wisely.
Often clients fear that delegating social media to an assistant might depersonalize their presence.
I partially agree with them. Your voice should be coherent and stay the same across all your online platforms, from your website, to your newsletter, to your social media profiles. In most cases, after a while, your VA will be able to “speak your language with your tone and voice,” but, especially in the beginning, there are ways to delegate social media without risking depersonalizing it.
As a first step, you and your VA can study your audience and define a weekly/bi-weekly/monthly publishing plan around content and frequency.
You will also decide together about the way to find and store content. For example: you can share folders on Dropbox or Google Drive so that you can save useful content (your articles, thoughts, quotes, images, third party articles… etc).
You can also create a graphic template where she adds excerpts from your articles. Adding images to your messages always makes them more effective.
In any case, your VA knows that whatever she finds in that folder is “already approved” by you and can quickly choose from among the various types of content and schedule them following the publishing plan you have agreed upon. It won’t be necessary to ask for your authorization every single time she does the scheduling.
In some cases, you could also outsource the search for third party content. You could inform her about interesting blogs, authors or influencers that you follow and she will search their articles about a particular subject (included in the publishing plan), saving the link to share the following week on a specifically agreed “third-party-stuff day” for example.
You might decide to use a tool like Buffer, Hootsuite (or similar) or Facebook’s internal scheduling feature for example. Let’s say on Thursday she will schedule all the posts (as drafts) to be published the following week. On Friday you will be able to log in to the account and check/edit all the draft posts if needed before they are published. Quite simple.
By doing this, your tone and voice stay the same. The topic (or subject) is what you have chosen; the content that she has written can be easily checked and edited if you wish. (Let me tell you from personal experience… very soon you won’t need to edit comments any longer, because your VA will learn “to speak with your voice”. It’s just a question of time).
It’s not possible to be connected to your page/group 24/7 to monitor and respond to comments, but you can agree with your VA specific times to do that on your behalf. For example, once or twice a day she will monitor the comments and notify you of particular situations where your “presence” is required.
The same thing applies to messages sent to your page. Your VA can monitor them on a regular basis. You can also agree specific replies to send in case of generic requests. Your VA can notify you of particular messages you need to reply to.
Anyway, I always suggest taking part in the discussion, personally. Especially in the case of a group, your VA can keep it alive, posting regular theme-posts based on the day of the week, but you too have to participate and interact with the members of the group. It’s important that you take the time to interact with your audience personally.
Your VA will take care of all other aspects including updating your bio and information sections, saving your FB livestreams and doing monthly analytics, for example, so that you can have more time to really “talk to your people”.
What do you think about it? Are you still afraid of losing your tone and voice?
Leave a comment below or send me a message, I’ll be happy to talk about it with you.