01 Aug 4 good reasons to join social media groups
Are you active on social media groups?
In addition to sharing valuable content and gaining fans, followers and connections, joining groups is something you should definitely include in your social media strategy.
Social Media groups are fantastic for networking, nurturing more personal relationships and gaining new knowledge.
They’re a great way to connect with exactly the people you’re looking for. Facebook, for example, has thousands of groups for every type of industry. LinkedIn offers a huge variety as well.
By joining social media groups you’ll have the possibility to listen and participate, and this is extremely important for 4 good reasons:
1 – Listening will help you understand what it is they struggle with, and how you could help them. You’ll be able to use this precious information while creating content for your website, newsletters, social media posts, courses, etc.
2 – Participating in the conversations will increase your visibility. It will make your skills and values shine through. The members of the group will start to recognize you and you’ll become an expert in your field. And remember, it’s not only about skills, it’s also about being supportive and willing to help. People will notice.
3 – You’ll be surrounded by like-minded people willing to share their experience, support and advice. These relationships might lead to: collaborations, joint ventures and even clients. Actually some of my best clients came from personal relationships (both online and offline).
4 – It’s a free and simple way to advertise. Some groups allow some promotion. Usually, there are special days for that. When you join a group, read their rules carefully. You don’t want to be banned immediately. Share your promotional content only when you’re allowed to do that.
The most difficult part is finding the right groups because not all of them are useful. Some of them are just fully packed with self-promotion and no real conversations, no dialogue. They’re just a continuous feed of self-promotional posts from members. After a while, you’ll really have had enough and disable all notifications. Just leave these groups, they are totally useless.
You should invest your precious time in other more engaging and helpful communities where you have the opportunity to express your personality and grow both professionally and personally.
Choose a few of them, not too many. Less is more, don’t spread your time and energies too thinly.
My experience so far has been extremely positive. I’ve been making new friends, learning a lot, meeting potential clients. And some of them have actually become clients.
What is your experience with groups so far? I’d love to know.
Please leave a comment here below.
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