05 Jul 3 simple steps to start creating your social media strategy
I’m sure you already know the importance of having a social media strategy to create and grow your online presence.
Social networks are extremely powerful tools to build connections and most of all, the “know, like and trust” factor you probably have already heard about.
These networks give you the possibility to get in touch with your potential clients, no matter which industry you’re in.
Unless you offer a service or product that can’t be found anywhere else (a very rare situation), people will buy from you only after they feel they are in good hands. People love to do business with people, or better yet… with people they know, like and trust. And social networks, in this sense, are a gold mine, helping you establish a personal connection and showcase your skills, your services, your personality, all in one place.
The first steps I suggest taking are:
- Define your ideal clients – observe, listen, learn what they like to read or talk about, where they like to hang out. This will help you find them on social networks. There are too many active users on all platforms to imagine you can reach them all. You cannot even remotely think of connecting with all of them – your message would just get lost in cyberspace! You need to narrow down the audience you wish to speak to and determine where to spend your time and energy. I suggest starting with a couple of social platforms and then increasing your visibility reaching out to other platforms. Focus on the ones where your potential clients are likely to be. Start testing the water.
- Create your “unique” profiles – obviously, your Twitter bio will be different from your FB personal profile (or page) or from your LinkedIn profile, but keep in mind that the same people might be connected with you on different social platforms. What you post on LinkedIn will certainly be different from what you post on your FB profile but your personality is the same. In some cases informal, in other cases more formal, but it’s always YOU behind the computer. You don’t need to be like anyone else, you don’t have to. People must get to know the real you so that they can also “like and trust” you… 😉
- Connect and communicate – never forget the main goal of social networks: building connections. As the word says… they are “social”. They are meant to connect and establish relationships, and not just promote and sell your stuff. They help you show your expertise, and you do so by providing value, giving useful advice your audience might need. This is particularly helpful when participating in groups. One of my next blog posts will be about groups which have helped me so much to connect with potential clients who have later become clients. In the meantime, you can read more about online visibility and reputation here.
Social media takes time, I know, but it’s definitely worth it. It’s an incredibly useful tool to reach your audience, so… start working on your social media strategy today!
What’s your biggest struggle when it comes to defining your strategy? Leave a comment here below.
And if you need help or suggestions, please do get in touch!
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